Throttle Up

A lot of great ideas will be landing in DUMBO during Creative Week, but none will blow you away like GE's massive interactive hologram experience. Feel the power of moving the world by building and launching one of the world’s most advanced jet engines.

Throttle Up May 7-11 56 Water Street DUMBO, Brooklyn

Free and open to the public 11AM -9PM

Builder Gallery

Tweet #ThrottleUp to show you've helped build the next generation jet engine, the GEnx.

Throttle Up: Interactive Hologram Experience

A behind-the-scenes look at the building of GE’s interactive hologram experience, Throttle Up. In DUMBO, Brooklyn for Creative Week, May 7th - 11th.

Gerry Graf, Founder and CCO at BFG9000, got a sneak preview of the GEnx jet engine hologram experience—yet another creative mind blown away by the groundbreaking innovation of GE.

Lisa Topal, Creative Director at TBWA, was one of the original testers of the GE interactive hologram experience. One more creative mind blown away by the ingenuity of the GEnx jet engine.

A CAD rendering of the GEnx engine in the Fly Through room.

Michael Ventura, CEO and CCO at SubRosa, got a sneak preview of the GEnx jet engine hologram experience—yet another creative mind blown away by the groundbreaking innovation of GE.

Scott Ex Rodgers, Creative Director at BBDO, caught a glimpse of GE’s interactive hologram experience and was blown away.

Colleen Decourcy, CEO of Socialistic, was one of the original testers of the GE interactive hologram experience. One more creative mind blown away by the ingenuity of the GEnx jet engine.

Seth Weisfeld, Creative Director at HUGE , caught a glimpse of GE’s interactive hologram experience and was blown away.

Loading posts...