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A lot of great ideas will be landing in DUMBO during Creative Week, but none will blow you away like GE's massive interactive hologram experience. Feel the power of moving the world by building and launching one of the world’s most advanced jet engines.
Throttle Up May 7-11 56 Water Street DUMBO, BrooklynFree and open to the public 11AM -9PM
Builder GalleryTweet #ThrottleUp to show you've helped build the next generation jet engine, the GEnx.
Lisa Topal, Creative Director at TBWA, was one of the original testers of the GE interactive hologram experience. One more creative mind blown away by the ingenuity of the GEnx jet engine.
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