Throttle Up

A lot of great ideas will be landing in DUMBO during Creative Week, but none will blow you away like GE's massive interactive hologram experience. Feel the power of moving the world by building and launching one of the world’s most advanced jet engines.

Throttle Up May 7-11 56 Water Street DUMBO, Brooklyn

Free and open to the public 11AM -9PM

Builder Gallery

Tweet #ThrottleUp to show you've helped build the next generation jet engine, the GEnx.

Gerry Graf, Founder and CCO at BFG9000, got a sneak preview of the GEnx jet engine hologram experience—yet another creative mind blown away by the groundbreaking innovation of GE.

Lisa Topal, Creative Director at TBWA, was one of the original testers of the GE interactive hologram experience. One more creative mind blown away by the ingenuity of the GEnx jet engine.

James Cooper, Chief Creative Innovation Officer at JWT, caught a glimpse of GE’s interactive hologram experience and was blown away.

Lars Bastholm, Chief Creative Officer at Cheil USA, got a sneak preview of the GEnx jet engine hologram experience—yet another creative mind blown away by the groundbreaking innovation of GE.

Emission Reduction

With the smarter design and more innovative technology of the GEnx engine comes a dramatic reduction in emissions: NOx emissions are as much as 55 percent below the regulatory limits while other gases are as much as 90 percent below the limit


A CAD rendering of the GEnx engine in the Fly Through room.

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